La Fleur’s Principles of Contemporary Lottery Marketing (3rd Edition)
In classic textbook style, La Fleur’s Principles of Contemporary Lottery Marketing (3rd Edition) features 29 case studies of new lottery game start-ups or relaunches in Australia, Canada, Eastern and Western Europe, New Zealand and the United States—including instant, daily numbers, lotto, multi-jurisdictional lotto, raffle, bingo, hybrid and video lottery.
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La Fleur’s 2006 European Lottery Abstract-Add to Cart for Download & Database Options La Fleur’s 2006 European Lottery Abstract (8th edition) features historical profi les of Europe’s 70-plus national, provincial, regional and private lotteries, including annual sales by game, government profi ts, prizes, game details, retailer network data, ad budgets and vendor contracts.
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