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La Fleur’s 2010 World Lottery Almanac—The 18th
The 470-page La Fleur’s 2010 World Lottery Almanac is the complete reference source on the $240 billion worldwide lottery industry. Section I features a “Fast Facts” compilation of data on North American lotteries, including startup history, guide to product mix, government profits earmarking, lotto matrices, worldwide lotto matrices, top lotto jackpots and video lottery terminal guide. Section II features four-page profiles on 44 U.S., five Canadian and six Australasian lotteries. Each profile traces the lottery’s calendar 2009 versus 2008 sales by game (instant, 3-digit, 4-digit, lotto, cash lotto, keno, VLTs, niche games), its calendar 2009, 2008 and 2007 instant sales by price point ($1, $2, $3, $4, $5, $7, $10, $20) and its projected fiscal 2010 versus fiscal 2009 ad budgets by media and by game. Each profile tracks the lottery’s five-year annual sales by game from fiscal 2005 through fiscal 2008. Each profile features the number and the percentage of total, instant and online retailers by type of business, plus each retailer’s fiscal 2009 total, instant and online sales. Section III is divided into seven chapters: worldwide lottery sales; fiscal 2009 sales, profit and expense analysis; the retailer network; ad expenditures; historical analysis; contractor survey; and calendar 2009 U.S. lotteries’ weekly sales by game. The worldwide lottery sales chapter tracks calendar 2009 game sales in local currency and converted to U.S. currency for approximately 180 lotteries worldwide, including rankings by total and per capita sales for instant, lotto, total, keno, toto and draw games. There is a separate section on VLT net machine income rankings. The historical analysis section features the U.S., Canadian and Australian lotteries’ annual sales by year for the past decade for instant, pulltab, 3-digit numbers, 4-digit numbers, in-state and bloc lotto, keno and video lottery terminals. The contractor guide features a monetary guide to U.S. lotteries’ instant ticket and online system contracts. In addition, there is a worldwide guide to instant printers, online system and VLT vendors’ contracts by lottery organization. The appendix includes a glossary of terms, lottery address directory and supplier directory. |
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