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Principles of Contemporary Lottery Marketing W/ DVD & CD
Our Price: $395.00

La Fleur’s Principles of Contemporary Lottery Marketing (3rd Edition)
In classic textbook style, La Fleur’s Principles of Contemporary Lottery Marketing (3rd Edition) features 29 case studies of new lottery game start-ups or relaunches in Australia, Canada, Eastern and Western Europe, New Zealand and the United States—including instant, daily numbers, lotto, multi-jurisdictional lotto, raffle, bingo, hybrid and video lottery.
Best Historical Instant Games Report 1995 To Present
Price $400.00

La Fleur’s Best Historical Instant Games Report ‘95 to Present (3rd Edition)
La Fleur’s Best Instant Games of the Decade (2nd edition) includes 14 years of LaFleur’s Best Instant Games of the Year Survey (fiscal 1995 through fiscal 2010) as published in La Fleur’s Magazine.

This download is features more than 200 Microsoft Excel tables published in this book. La Fleur’s Best Instant Games of the Year takes an annual snapshot of what is in vogue in marketing instant tickets. The comprehensive study covers instant lottery practices in Australia, Canada and the United States as well as certain jurisdictions in Europe.
Among the instant market strategies studied are:
❏ The number of instant games launched per year,
❏ The number of instant games launched by price point,
❏ The average prize payout by price point and categorywise, the number of $1,$5
and non-$1 instant games sold concurrently
❏ $1 and non-$1 introduction rate.
❏ The top three $1 and non-$1 games sold each year by jurisdiction is also featured.
❏ Data includes the average weekly gross and per capita sales (first 12 weeks), indexing where available. prize payout
rate and the top prize offered
❏ Top selling non-holiday $2, $3, $5, $7, $10, $20 and $30 instant games.