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La Fleur’s Principles of Contemporary Lottery Marketing (3rd Edition)
In classic textbook style, La Fleur’s Principles of Contemporary Lottery Marketing (3rd Edition) features 29 case studies of new lottery game start-ups or relaunches in Australia, Canada, Eastern and Western Europe, New Zealand and the United States—including instant, daily numbers, lotto, multi-jurisdictional lotto, raffle, bingo, hybrid and video lottery. The hard-bound book also includes a companion DVD featuring examples of television, radio, print, Internet and point-of-sale advertising for the featured marketing campaigns. Among the case studies discussed in the book are higher instant ticket price point launches, instant campaigns integrating proceed beneficiaries, umbrella product campaigns, sports league tie-ins, summer promotions, iBingo, mobile gaming, BovineUnite, VIP clubs, street team marketing, text message marketing, Internet Poker, family branding campaign, full-product line campaign, online variable prize payout, EuroMillions, Big Wednesday lotto, 5-digit lotto, short-run hybrid lottery, Fast Play Bingo, multi-jurisdictional raffle, King Kong Millions raffle and line game VLT launch. Each case study is presented in an uniform format that details the following aspects of the campaign: competitive environment, demographic profile of lottery players, marketing situation summary, campaign objectives, marketing strategy and results. The case studies in La Fleur’s Principles of Contemporary Lottery Marketing are complemented by extensive graphical exhibits of marketing pieces, including print advertisements, Internet banners, point-of-sale pieces, retailer brochures and game logos.
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Principles of Contemporary Lottery Marketing W/ DVD & CD
Our Price: $395.00

La Fleur’s Principles of Contemporary Lottery Marketing (3rd Edition)
In classic textbook style, La Fleur’s Principles of Contemporary Lottery Marketing (3rd Edition) features 29 case studies of new lottery game start-ups or relaunches in Australia, Canada, Eastern and Western Europe, New Zealand and the United States—including instant, daily numbers, lotto, multi-jurisdictional lotto, raffle, bingo, hybrid and video lottery.
Best Historical Instant Games Report 1995 To Present
Price $400.00

La Fleur’s Best Historical Instant Games Report ‘95 to Present (3rd Edition)
La Fleur’s Best Instant Games of the Decade (2nd edition) includes 14 years of LaFleur’s Best Instant Games of the Year Survey (fiscal 1995 through fiscal 2010) as published in La Fleur’s Magazine.

This download is features more than 200 Microsoft Excel tables published in this book. La Fleur’s Best Instant Games of the Year takes an annual snapshot of what is in vogue in marketing instant tickets. The comprehensive study covers instant lottery practices in Australia, Canada and the United States as well as certain jurisdictions in Europe.
Among the instant market strategies studied are:
❏ The number of instant games launched per year,
❏ The number of instant games launched by price point,
❏ The average prize payout by price point and categorywise, the number of $1,$5
and non-$1 instant games sold concurrently
❏ $1 and non-$1 introduction rate.
❏ The top three $1 and non-$1 games sold each year by jurisdiction is also featured.
❏ Data includes the average weekly gross and per capita sales (first 12 weeks), indexing where available. prize payout
rate and the top prize offered
❏ Top selling non-holiday $2, $3, $5, $7, $10, $20 and $30 instant games.