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Principles of Contemporary Lottery Marketing W/ DVD & CD
Our Price: $395.00

La Fleur’s Principles of Contemporary Lottery Marketing (3rd Edition)
In classic textbook style, La Fleur’s Principles of Contemporary Lottery Marketing (3rd Edition) features 29 case studies of new lottery game start-ups or relaunches in Australia, Canada, Eastern and Western Europe, New Zealand and the United States—including instant, daily numbers, lotto, multi-jurisdictional lotto, raffle, bingo, hybrid and video lottery.
Historical Agent/Retailer Survey 1995-Present Database
Price $495.00

This downloadable Database covers Agent/Retailer information from 1995 to present. The report contains editable Excel charts as well as a printable PDF version. The different tables track the composition and the performance of retailers by type of business (such as supermarkets, convenience stores or gas convenience stores) for fiscal year in the United States, Canada and Australia.
The first set of tables tracks the number of licensed pulltab retailers, online retailers and total retailers by jurisdiction. For point of reference, the category “total retailers” is also interchangeable for “instant retailers” since all offline and online retailers must sell the instant game.
The second set of tables tracks each lottery’s ratio of agents to the total population for total and online agents. For example, with a population of 4.5 million, the Colorado lottery has a ratio of one online retailer per every 1,833 residents and one instant retailer per every 1,627 residents.
The third set of tables tracks each lottery’s retailer commissions paid in fiscal year as a percentage of total sales. For ease of reference, there is a separate column tracking which lotteries pay retailers a bonus for cashing winning tickets at their stores.
The fourth set of tables tracks each lottery’s fiscal year incentive plan. Among the popular incentive programs are bonuses for selling winning instant and online lottery tickets and mystery shopper campaigns which award cash and merchandise.
The fifth set of tables tracks each lottery’s number of sales districts, sales regions, sales offices, sales representatives and use of incentive plans for sales representatives.
The final set of tables tracks the number of agents licensed by type of business for both total retailers and online retailers. In addition, the sales contribution by each type of agent in fiscal year is analyzed for instant, online and total sales. Among the business categories tracked are supermarkets, convenience stores, bars and restaurants, drug stores, liquor stores, merchandise stores, service outlets and kiosks. There are industrywide totals for the composition and sales contribution by type of retailer for the United States, Canada and Australia.
Historical U.S. Calendar Year Sales Survey 1995-Present Database
Our Price: $750.00

This downloadable Database covers Calendar Year Sales information from 1995 to present. The report contains editable Excel charts as well as a printable PDF version.
This database individual lotteries’ sales by game for the United States, Canada and Australia in local currency. As a point of reference, each lottery’s previous calendar year sales by game is also listed for comparison.
The second set of tables in this section tracks each U.S. lottery’s weekly sales by game for the January through December by year.
Historical U.S./International Quarterly Sales Report
Our Price: $1,995.00

The quarterly sales database is divided by folders into calendar years starting with 1995. Each folder is then subdivided into the individual quarterly sub-folders and named by the time period for the data, i.e. 1Q02 represents 1st Quarter Calendar 2004 (January 1-March 31, 2004). The files are named for the period and industry, i.e. 1Q02_c&a represents the master sales by game chart for 1st quarter calendar 2004 sales for Canada and Australia. The United States lottery data is simply indicated by 1Q02.
1970-Present Historical Sales Report
Our Price: $275.00

Historical Sales analyzes individual lotteries’ historical game sales the United States, Canada and Australia.The first set of tables track each U.S. lottery’s total ticket sales, prize payments and government profits between fiscal 1970 to present. Sales for each year is totaled to provide the percentage increase by year for the industry.The second set of tables track the U.S. lotteries’ individual game sales by year from fiscal 1980 to present for the instant game, pulltab, 3-digit numbers game, 4-digit numbers game, lotto (all games), Powerball, Tri-State Megabucks and keno. In addition, each U.S. lottery’s VLT handle, VLT net machine income and VLT state profit is provided (where available) from fiscal 1990 through to present.The third set of tables track the ticket sales and prize payments between fiscal 1989 to present for the Australian and Canadian lotteries. Sales for each year is totaled to provide the percentage increase by year for the industry.The final set of tables track the individual game sales by year from fiscal 1989 through to present for the instant game, pulltab, numbers game, lotto (all games) and keno for the Australian and Canadian lotteries.
Historical Calendar Worldwide Lottery Sales Report 1995-Present Database
Our Price: $1,750.00

This downloadable Database covers Worldwide sales information from 1995 to present. The report contains editable Excel charts as well as a printable PDF version.
Worldwide Sales track the calendar worldwide lottery sales by game and by continent for Africa, Australia, Asia and Middle East, Europe, Central America, South America and the Caribbean and North America. Seven categories of games are tracked: lotto/spiel, numbers, keno, toto, draw, instant and other. The category “other” would include such products as card lotteries, Super 66, online bingo and video lottery terminals (VLTs).
All lotteries operating VLTs with the exception of the Rhode Island lottery and South Dakota lottery report VLT net machine income as sales in this report. The Rhode Island lottery and South Dakota lottery report VLT "cash in" as sales, which dramatically increases their per capita sales.
Each lottery’s sales are tracked by game and converted to U.S. currency (in millions). Each lottery’s sales are also provided in local currency (in millions) for each year.
The second set of tables ranks each lottery based on total ticket sales, per capita ticket sales, instant total sales, per capita instant sales, lotto total sales, per capita lotto sales, toto total sales, toto per capita sales, keno sales, per capita keno sales, draw total sales and per capita draw sales.
The final table analyzes the lotto matrices offered in each country worldwide. Readers will also find each lottery’s total network and online terminal network displayed for ease of reference.
Best Historical Instant Games Report 1995 To Present
Price $400.00

La Fleur’s Best Historical Instant Games Report ‘95 to Present (3rd Edition)
La Fleur’s Best Instant Games of the Decade (2nd edition) includes 14 years of LaFleur’s Best Instant Games of the Year Survey (fiscal 1995 through fiscal 2010) as published in La Fleur’s Magazine.

This download is features more than 200 Microsoft Excel tables published in this book. La Fleur’s Best Instant Games of the Year takes an annual snapshot of what is in vogue in marketing instant tickets. The comprehensive study covers instant lottery practices in Australia, Canada and the United States as well as certain jurisdictions in Europe.
Among the instant market strategies studied are:
❏ The number of instant games launched per year,
❏ The number of instant games launched by price point,
❏ The average prize payout by price point and categorywise, the number of $1,$5
and non-$1 instant games sold concurrently
❏ $1 and non-$1 introduction rate.
❏ The top three $1 and non-$1 games sold each year by jurisdiction is also featured.
❏ Data includes the average weekly gross and per capita sales (first 12 weeks), indexing where available. prize payout
rate and the top prize offered
❏ Top selling non-holiday $2, $3, $5, $7, $10, $20 and $30 instant games.
2008 European Lottery Abstract (Downloadable)
Price $550.00

ALL NEW: La Fleur’s 2008 European Lottery Abstract
La Fleur’s 2008 European Lottery Abstract (9th edition) features historical profiles of Europe’s
70-plus national, provincial, regional and private lotteries, including annual sales by game, government profits, prizes, game details, retailer network data, ad budgets and vendor contracts. The book traces lottery sales by game in local currency and converted to U.S. dollars from 2004 through 2007. Each profile provides a detailed historical account of the lottery’s startup. There is a separate section providing the list of key personnel and their titles. For easy reference, each lottery’s full address, phone, fax and website address are listed on the first page of the profile. There is a summary of vital statistics, including
the year established, organizational type and use of lottery profits. The second page of the profile provides a four-year summary of lottery sales (local currency) by game, including passive, instant, numbers, lotto, spiel, sports games and Internet wagering. There is a separate table converting the lotteries’ 2007 sales by game into U.S. currency, including total sales and per capita sales by game, plus total prizes and total government profits. Each game for the lottery is described in the Game Mechanics summary, including
the game’s generic class, year begun and ticket price. A retailer section in each profile provides the breakdown of the lottery retailer network by business class and sales. The advertising section in each profile provides information on advertising expenditures by media, including TV, radio, printed media, Internet, POS, direct mail, draws and sponsorships,
and by game type. The Statistical Section of the book tracks data on the European lottery industry. Section 3 tracks each lottery’s lottery sales by game in local currency and converted to U.S. dollars for rankings by total sales and per capita sales. Section 4 tracks each lottery’s sales by game converted to Euros for rankings by total sales and per capita sales for lotto/spiel, instant, toto, draw, keno and video lottery terminal (VLTs). Section 5 examines the instant game strategy plus top selling instant tickets for a select number of European lotteries. The Fast Facts section includes key information on vendor contracts, lottery startup years, earmarking of profits, 2005 sales, prizes and profits, game mix, 2007 ad budget as a percentage of sales and 2007 Internet sales. The Historical
Fast Facts
Price $50.00

This 30 page report answers the must frequently asked lottery questions.
2009 VLT Report
Price $225.00

La Fleur's Fiscal 2009 VLT Special Report is a digital download report that includes a PDF and Excel database of the data published (Hard copy available upon request at no additional charge). The report profiles how video lottery terminals (VLTs) and video gaming devices (VGDs) are operated and structured in the U.S. and Canada. In the U.S. jurisdictions featured in the report are Delaware, Louisiana, Montana, New Mexico, New York, Oregon, Rhode Island, South Dakota and West Virginia. In Canada, the jurisdictions featured in the report are Alberta, Atlantic provinces, Manitoba, Quebec and Saskatchewan. The report lists each jurisdiction’s reported fiscal 2009 versus fiscal 2008 VGD or VLT credits played, credits won, cash in, cash out, net machine income and government profit, the number of devices and revenue generation per device. There are two key tables analyzing each organization's performance with VLTs/VGDs in fiscal 2008 versus fiscal 2007. There are also historical charts detailing annual growth in VLT revenues since startup.