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Principles of Contemporary Lottery Marketing W/ DVD & CD
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La Fleur’s 2011 World Lottery Almanac—The 11th Edition
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Our Price: $395.00
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Price $700.00
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La Fleur’s Principles of Contemporary Lottery Marketing (3rd Edition)
In classic textbook style, La Fleur’s Principles of Contemporary Lottery Marketing (3rd Edition) features 29 case studies of new lottery game start-ups or relaunches in Australia, Canada, Eastern and Western Europe, New Zealand and the United States—including instant, daily numbers, lotto, multi-jurisdictional lotto, raffle, bingo, hybrid and video lottery.
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The 470-page La Fleur’s 2009 World Lottery Almanac is the complete reference source on the $224 billion worldwide lottery industry.
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LaFleur's Magazine
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2010 European Lottery Abstract
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Our Price: $650.00
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Purchase a subscription to 'La Fleur's Magazine'.
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La Fleur’s 2010 European Lottery Abstract
La Fleur’s 2010 European Lottery Abstract (10th edition) features historical profiles of Europe’s 70-plus national, provincial, regional and private lotteries, including annual sales by game, government profits, prizes, game details, retailer network data, ad budgets and vendor contracts. The book traces lottery sales by game in local currency and converted to U.S. dollars from 2006 through 2009. Each profile provides a detailed historical account of the lottery’s startup. There is a separate section providing the list of key personnel and their titles. For easy reference, each lottery’s full address, phone, fax and website address are listed on the first page of the profile. There is a summary of vital statistics, including the year established, organizational type and use of lottery profits. The second page of the profile provides a four-year summary of lottery sales (local currency) by game, including passive, instant, numbers, lotto, spiel, sports games and Internet wagering. There is a separate table converting the lotteries’ 2009 sales by game into U.S. currency, including total sales and per capita sales by game, plus total prizes and total government profits. Each game for the lottery is described in the Game Mechanics summary, including the game’s generic class, year begun and ticket price. A retailer section in each profile provides the breakdown of the lottery retailer network by business class and sales. The advertising section in each profile provides information on advertising expenditures by media, including TV, radio, printed media, Internet, POS , direct mail, draws and sponsorships, and by game type. The Statistical Section of the book tracks data on the European lottery industry. Section 3 tracks each lottery’s lottery sales by game in local currency and converted to U.S. dollars for rankings by total sales and per capita sales. Section 4 tracks each lottery’s sales by game converted to Euros for rankings by total sales and per capita sales for lotto/ spiel, instant, toto, draw, keno and video lottery terminal (VLT s). Section 5 examines the instant game strategy plus top selling instant tickets for a select number of European lotteries. The Fast Facts section includes key information on vendor contracts, lottery startup years, earmarking of profits, 2009 sales, prizes and profits, game mix, 2007 ad budget as a percentage of sales and 2007 Internet sales. The Historical Data section tracks annual sales by game in local curency from 2003 through 2009.
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